To be successful, the first thing to do is fall in love with your work. — Sister Mary Lauretta
Veena Bopanna exactly epitomises this philosophy. Deeply passionate about machines, Veena’s journey from a corporate career at AT&S to founding I-Yantra Technologies, a Mysuru’s startup company in India’s PCB (Printed Circuit Board) industry, is a testament to resilience, vision and empowerment.
In a sector traditionally dominated by men, Veena has carved her place as one of the few women entrepreneurs in India’s electronics and manufacturing landscape. Her love for machines started at AT&S, including a stint in Austria.
She worked for AT&S till 2013 and her tenure at AT&S is 23 years including her stint in Austria.
Veena returned to India in 2005 intending to bridge the gap between India and Europe in electronics trading. At that time, the focus was largely on China and the Far East, India was rarely a consideration for Western countries.
Realising the lack of locally manufactured machines for the PCB industry, she decided to step in. “Back then, India was known either as a back office for IT or electronic assembly lines, I wanted to change that image of India,” Veena laughs, determined to alter that narrative too.
“After dabbling in the retail business for a few years, and armed with 33 years of experience in the PCB industry, the next logical step was obviously setting up my own manufacturing unit,” Veena humbly shares.
Founded in 2021, I-Yantra is dedicated to producing 100 percent Indian- made machines for the PCB industry, a sector critically dependent on automation and production machinery.
Today, I- Yantra serves clients across Europe, the US, and even ISRO, becoming the first Indian company to offer PCB automation solutions.
Veena’s commitment to India’s manufacturing ecosystem is unwavering. She sources most raw materials locally, empowering her workforce and supporting gender inclusivity in a male- dominated industry.
Despite challenges like the pandemic and financial hurdles, I-Yantra continues to thrive, with 50 percent of its output exported and growing demand from global markets.
The company’s workforce includes engineers, diploma holders, and even SSLC pass individuals, with a strong focus on internships, many of whom are absorbed into full-time employment.
Veena envisions her company becoming a globally recognised name in semiconductor equipment manufacturing. With a target of scaling the business to 50 crore in the coming years and eventually reaching 100 crore, her focus extends beyond profits — she’s building a legacy of innovation, empowerment and job creation.
“I work 24/7. I eat, breathe and sleep machines. I have no life beyond my company, and I’m not complaining. My work gives me endless joy,” Veena says, her face radiating with passion.
Veena Bopanna’s journey reinforces the idea that women can lead, innovate and break barriers in traditionally male-dominated fields. Rightly said, with passion and perseverance, no dream is too big to achieve.
source/content: starofmysore.com (headline edited)