Records, Bengaluru (Bangalore) – Page 6

NATIONAL: SCIENCE & TECHNOLOGY: DEFENCE / UAV : First indigenous bomber UAV unveiled in Bengaluru

The FWD-200B has a payload capacity of 100 kg and is classified as a MALE Unmanned Combat Aerial Vehicle.

India’s first indigenous bomber UAV aircraft- FWD-200B developed by Flying Wedge Defence, one of the pioneers in India’s defence and aerospace technology sector, was unveiled on Friday.

Driven by a commitment to reducing India’s reliance on costly bomber unmanned aircraft imports and boosting the Make in India initiative, the company aims to position India as a global drone manufacturing and technology hub while equipping the nation with the right air defence resources and enhancing national security, according to a press release issued from Flying Wedge.

“For over 15 years, India’s pursuit of combat unmanned aircraft remained a distant dream. With the launch of the FWD-200B, India not only fulfils this dream but also joins the league of nations with advanced combat aircraft capabilities,” said Suhas Tejaskanda, Founder of Flying Wedge Defence & Aerospace.

“While the US Predator costs a staggering Rs 250 crores, our indigenous FWD-200B, built with state-of-the-art technology and manufactured in India, slashes the cost to a mere Rs 25 crores. This not only demonstrates our commitment to self-reliance but also positions India as a leader in cost-effective defence solutions”, he added.

The Flying Wedge Defence’s state-of-the-art manufacturing unit where the FWD-200B was meticulously crafted, is over 12000 sq.ft built on 1.5 acre land and is located at Electronic City.

The FWD-200B has a payload capacity of 100 kgs and is classified as a MALE Unmanned Combat Aerial Vehicle (medium-altitude, long-endurance). The Unmanned Aerial System (UAS) consists of optical surveillance payloads and is integrated with missile-like weapons for precision air strikes.

While having a max speed of 200 kts/370 kmph, it has an endurance capacity of 12-20 hours.

source/content: newindianexpress.com (headline edited)

KARNATAKA : ARTS & CRAFTS: “TFA Award Winner for Creative Writing in Kannada”, Naveen Tejaswi: ‘Privilege has a lot to do with making art’

Winner of the TFA Award for Creative Writing in Kannada, Naveen Tejaswi, talks about his attempts to be heard in a language he understands.

“If someone asks me ‘Why do you make films?’ I tell them it’s because it has everything I like — music, photography and acting,” says Naveen Tejaswi. Naveen may have won an award for Creative Writing in Kannada from TOTO Funds the Arts, but behind that unassuming mien lies a creative soul who expresses himself through theatre, photography and films.

Hailing from Hosabale in Shivamogga, Naveen is a first generation student from his family and after completing his primary education from his village, came to Bengaluru to pursue a BSc degree from St Joseph’s College.

“I wanted to become a scientist, but after a while I realised that though I was good at it, I did not enjoy it.“

Launchpad

“I was doing theatre in college and had started watching films. I had come to Bangalore in 2014, and would watch English movies everyday with subtitles to learn the language. Soon, I fell in love with the media.”

His stay in the city brought him exposure to world cinema, literature and photography, which only fuelled his creativity as he used to write poems, essays and short stories in Kannada, even as a youngster.

Naveen used to work part-time jobs in college and when he earned enough, he gifted himself a second hand DSLR camera and began taking photographs, eventually gaining a proficiency in it.

Today, Naveen writes and directs films casting people from his village. So far, Naveen has directed four short films and all of them done the festival circuit. Bidugade (Redemption) was a finalist at KIKSFF at California in 2019 and The Sicklehook was the official selection for EFF, Khanty Mansi in Russia for 2018.

More recently, his short film Habba Haridina Suggi Shivaratri was released on YouTube after it was rejected for its politics by a few film festivals.

“Over a 100 people from my village have been part of my films shot with minimal or borrowed equipment. They say it takes a village to raise a child — the same holds true for homegrown cinema. I call these my sustainable films.”

Though his short stories and films are in Kannada, “Last year I started writing in English too,” says Naveen, adding, “Called Track One, it won the Barbra Naidu prize for personal essay writing.” It motivated him to keep writing despite initial setbacks. Today, that story is part of St. Joseph’s Communicative English syllabus.

“When I first started writing, I used the dialect of my village because that’s what I think in. But when it came to validation — from established writers or professors, they couldn’t connect to those language patterns and nuances.”

Naveen turned down an offer to publish his stories in 2018 because the editors wanted to bring in a lot of changes to the language and approach to make it more suitable. That put a spanner in his imaginative works for almost five years. “During that time I battled with confusion on confidence on what is accepted and what is not. There were no other examples or a reference to the context of social, economic or political background of my village in mainstream media, making it harder to be accepted.”

In 2023, I finally decided to couldn’t stifle it any longer, couldn’t wait for the world to say it was okay. So I started writing again. These stories are set in my village which has 300 houses. Of these, perhaps 10 belong to members of the Brahmin community who are the landowners, while the rest of us work for them. We are the first generation to go to school and my stories look at the lives of people in the village.

Writer’s clock

Naveen has been working on a collection of short stories set in his village. “I’m interested in contemporary films and literature. I want to know how different artistes are seeing the world we are living right now.”

His winning entry for the TOTO Award were two stories from that collection.

“I believe the stories we tell or create stem from the place we live our experiences. Though there are famous writers in Kannada, due to their socio-political backgrounds, I couldn’t relate to their work. As a first generation student from an oppressed caste, and even while growing up, I would wonder why the stories of those around me were rarely found in any media.”

He agrees that Art imitates Life, and that, “people in pop culture exist too, but their stories are not real for me. I cannot relate to the things they do. I have come to understand that privilege has a lot to do with making art.”

He goes on to elaborate, “Art takes a lot of time and resources. For someone coming from a privileged background these things come easily.”

TFA wins

Talking about the stories which won the TFA Award, Naveen says, “One story is called ‘Suraghi’— it’s a flower whose fragrance lingers for days even after it dries, but it is not used as a temple offering. The story is about a father and his daughter. The father like his father before him have been workers in a Brahmin family for generations now. The story is from the daughter’s point of view — she wants to become a pilot when she grows up.”

“The other story is ‘Bangara,’ also the name of a flower called gold-petalled dahlia in English. This is a story about a mother and her daughter. The mother is a single parent and like most women in our village, after her day as a daily wage earner, she sits with them to dehusk areca from 9pm-11pm to supplement her income.”

“This lady is 60 years old now, and her daughter is married and living away. The mother wants to spend more time with her grandchild but not able to. The story explores the dynamics of their relationship, the gap caused by liking and disliking certain things about each other.”

Both ‘Suraghi’ and ‘Bangara’ won the TFA Award for Creative Writing in Kannada this year. At his acceptance speech, Naveen said he would be using the award money to start an art centre in his village. “It’s called Bheema Shale and on April 6, 2024, we will officially launch the centre where we will conducts a camp for spoken English and music.

“My friends from Adavi, a Bengaluru-based collective will teach us to play the tamate (a hand drum), while I will take the English class.”

The TOTO Awards were instituted 20 years ago by Toto Funds the Arts, a non-profit trust set up in 2004 in memory of Angirus ‘Toto’ Vellani. The annual Toto Awards are intended to encourage and recognise potential in artists under the age of 30.

source/content: thehindu.com (headline edited)

INTERNATIONAL: ARTS & CRAFTS / LITERARY : Kannada poet Mamta G. Sagar wins international award

The Bengaluru-based writer was conferred the World Literary Prize from the World Organization of Writers (WOW) on April 6 at a ceremony in Abuja, Nigeria

Mamta G. Sagar, a Bengaluru-based Kannada poet, writer, academic and activist, has recently won the World Literary Prize from the World Organization of Writers (WOW) for her contributions to the world of literature. Dr Sagar, a facilitator at Srishti Manipal Institute of Art, Design, and Technology, known for her involvement in diverse forms of transdisciplinary creative writing and cultural industries, received the award on April 6 at a ceremony in Abuja, Nigeria.

“I am deeply honoured to receive the award and diploma. This recognition is a testament to the power of literature to inspire and provoke thought irrespective of the language,” said Dr. Sagar on receiving the news of her win. “I am humbled to be acknowledged among such esteemed writers.”

In addition to this award, Dr. Sagar, who has always actively engaged in community-based projects centred around poetry, has also been honoured with the LIFFT award, the gold medal, and a diploma for her outstanding achievements in the field of literature. Some of the themes she has addressed in her work, over the years, include identity politics, feminism, and cultural diversity.

Sagar produced Interversions 1,2, & 3, three films based on her poetry collections, with Srishti Films as part of the Wales-India collaborative projects (2018). She has also written and produced For Gauri, a video presentation of her poem written for the late journalist-activist Gauri Lankesh. She has several works to her credit including Kaada Navilina Hejje, Chukki Chukki Chandakki, Nadiya Neerina Teva, and Illi Salluva Maatu.

Congratulating Dr. Sagar on the occasion, Dr. Arindam Das, Director, SMI said, “Dr. Sagar’s achievement not only reflects her exceptional talent but also underscores our commitment to cultivating a community of erudite and exemplary practitioners who bring their real-world experience into the classroom, enriching the academic journey of our students.”

source/content: thehindu.com (headline edited)

KARNATAKA: HEALTH & MEDICAL SERVICES : Nimhans hosts special exhibition in Bengaluru

A series of informative content and interactive sessions kept the attendees engaged.

To raise awareness about bipolar disorder and combat the social stigma surrounding mental health, the Department of Psychiatry at National Institute of Mental Health and Neurosciences (NIMHANS), in collaboration with other departments organized a special exhibition on World Bipolar Day on Saturday.

A series of informative content and interactive sessions kept the attendees engaged. They could explore more on bipolar disorder, its symptoms, treatment options, and ways to offer support to those affected by the condition.

Alongside the exhibition, the Department of Mental Health Education and the Department of Clinical Psychopharmacology and Neurotoxicology released an infographic video on Bipolar Affective Disorder in both English and Kannada. The initiative aimed to educate the public and provide them with valuable knowledge and resources.

NIMHANS Director Dr Pratima Murthy inaugurated the event and highlighted the significance of World Bipolar Day in combating the stigma surrounding mental health disorders. Dr Murthy said, “It is upon us to inspire and stand by those impacted by this disorder, affirming that they too can lead lives as fulfilling as anyone else.”

source/content: newindianexpress.com (headline edited)

SOUTH INDIA: AVIATION & TRAVEL HUB: Air India and BIAL sign agreement to make Bengaluru premier aviation hub of south India

Air India said that this partnership will stimulate the MRO ecosystem and is projected to generate over 1,200 new job opportunities for highly skilled individuals in the State.

Air India and the Bangalore International Airport Limited (BIAL) have entered into an agreement intended to develop Bengaluru as a premier aviation hub for southern India.

Air India (along with other Tata Group airlines—AIX and Vistara) and BIAL will collaborate to enhance international connectivity, operational efficiency, and passenger experience over the next five years.

This includes strengthening the group’s presence at Kempegowda International Airport (KIA) through an enhanced network and establishing a dedicated domestic lounge for premium and frequent travellers of Tata Group airlines Air India and Vistara.

As part of this initiative, Air India has also signed a Memorandum of Understanding (MOU) with the Government of Karnataka to establish comprehensive Maintenance, Repair and Overhaul (MRO) facilities at KIA.

Air India said that this partnership will stimulate the MRO ecosystem and is projected to generate over 1,200 new job opportunities for highly skilled individuals in the State.

“Airline-airport synergy is key to elevated customer experience and efficient operations, while Bengaluru is highly attractive as an origin and destination market as well as a connecting hub,” said Campbell Wilson, Managing Director and CEO of Air India. “We are therefore delighted to be strengthening our relationship with BIAL with a view to developing a greater presence at the airport, expanding air connectivity as well as building a major MRO center. This partnership agreement is a significant milestone in the ongoing transformation of Air India,” he added.

Hari Marar, Managing Director and CEO, BIAL, said, “Given that over half of the international outbound travellers from Bengaluru and our catchment head to Europe, North America, Australia, and the Far East, our alliance with Air India represents a substantial leap towards this goal. We aim to capture a significant share of long-haul routes from the Airport over the next five years.”

source/content: thehindu.com (headline edited)

KARNATAKA: HISTORY: Know Your City: The Bengaluru ‘Jayamahal Palace Hotel’ connected to 03 Royal families and a musical mind of the Wodeyar family

A well-known admirer of music, Jayachamarajendra Wodeyar is said to have pursued his interests at what is now Bengaluru’s Jayamahal Palace hotel.

Connections to the bygone royals are everywhere in Bengaluru for those looking in the right place, from the Gangas to Kempe Gowda. But today, the most common reminders are those of the Wodeyar dynasty, most often seen in the marks of the twin-headed Gandaberunda sigil. But one heritage hotel can draw its lineage back to not one but three of India’s erstwhile royal families—Jayamahal Palace.

The earliest trace of the history of the building, blending colonial and Indian architecture of the time, is from around 1892, by which time it had already been built for the Jagirdar of Arni. This was a small state dating back to around the time of Shivaji, when the founder of the jagir had been granted the territory by Shivaji’s father Shahaji as a reward. By the early 20th century, however, the palace had passed into the hands of the Wodeyar family.

The hotel probably takes its current name from Nalwadi Krishnaraja Wodeyar’s successor. His nephew, Jayachamarajendra Wodeyar, was a well-known admirer of music and is said to have pursued his interests at Jayamahal. A composer in his own right, Jayachamarajendra Wodeyar was the president of the Philharmonia Concert Society in London and a patron to composers as far afield as Europe.

One of these musicians was Nikolai Medtner. This association happened towards the close of Medtner’s life, during a period of relative obscurity. The New York Times noted in October 1948, “In characteristic regal fashion, this Hindu ruler has expressed a desire, backed by a special endowment, that the entire stock of Medtner’s works—sixty works in all—be recorded on gramophone disks, so that posterity may avail itself of the composer’s neglected contribution to musical art. For the past twelve years Nicholas Medtner has been living quietly and modestly… One may well imagine the composer’s complete bewilderment when…he was informed of the Maharaja’s friendly wish.”

After a stint of about a half century with the Wodeyars, the building was by 1950 in the hands of the erstwhile royal family of Gondal, a princely state of Rajput origin located in Gujarat. According to Sanjay Sinhji, a member of the family, “The connection with the family is that Nalwadi Krishnaraja Wodeyar was married to my grandfather’s sister (Maharani Pratapa Kumari), who hailed from Vana in Gujarat. The hotel later was sold to Vikram Sinhji, the head of the family and erstwhile king of Gondal. Today, it is owned by his grandson.”

source/content: indianexpress.com (headline edited)

KARNATAKA: EDUCATION / UNSUNG HEROES : Hit hard by daughter’s death, this Bengaluru Police Officer Asst SI D.Lokeshappa now supports 600 school children in their studies

Assistant SI Lokeshappa lost his 3-year-old daughter to a garbage fire that broke out in police staff quarters in Bengaluru 5 years ago; now donates study materials for govt school children, equivalent to the amount that he would have spent on his daughter’s education if she were alive.

13 March, 2019, was a tragic day in the life of Assistant Police Sub-Inspector D Lokeshappa’s life when he lost his three-year-old daughter to the garbage fire that broke out in police quarters in Bengaluru.

Unable to come to terms with the loss, Lokeshappa chose a meaningful way to compensate himself by helping over 600 government school children every year in memory of his daughter.

On March 5, 2019, Harshali, daughter of Lokeshappa and Sudhamani was playing with her ball on the police staff quarters premises located in Shivajinagar. While her father was at work in Vidhana Soudha, around 5 pm he received the most unexpected call that Harshali has sustained over 60 per cent burn injuries in the garbage fire accident.

Harshaali was rushed to Victoria Hospital where she was treated for the next few days before she succumbed to burn injuries on March 13.

“I was unable to digest the fact that I will not be able to see my daughter any more. It was traumatic for her and me as well. She was being treated in the burning ward and was screaming ‘Appa’ (father) whenever she saw me which I cannot digest to this day and she suffered a lot before her death,” recalls the 43-year-old.

After his daughter’s death, a mentally shattered Lokeshappa was confined to his house for two months. “It was my wife who tried to console me as our other daughter was just six months old then. I had no choice but to return back to work but I did not want to go to the same police quarters. My department had allotted me quarters in Binnypet,” says Lokeshappa who opens up about how he came out of the pain.

It was then he decided to do something in his daughter’s name. Donate study materials for government school children, equivalent to the amount that he would have spent on his daughter’s education.

“If my daughter was alive, I would have spent at least Rs 50,000 – Rs 70,000 for her education. The same money I spend for poor children. Before the start of every academic year, we provide the children with the required materials. At least 500-600 children from five government schools benefit out of this,” he says.

The police officer zeroed in on five schools – a government school in Dhodda Hosuru in Mysuru district which has many tribal children, Jodi Gubbi government school in Hassan district, government school at Kodigehalli in Bengaluru, and two others in Jannavara and Valehalli in Hassan districts for his charity work. “While I spend about 70,000 every year, some of my colleagues, family members and friends also contribute for the cause and every year we spend about Rs 1.5- Rs 2 lakh,” Lokeshappa reveals.

Mary Stella, a teacher with the Dhodda Hosuru school, recalls how the charity activities have helped her students. “Many of the students come from Haadis (hamlets) and belong to tribal communities. There is a Tibetian camp here and these students used to wait for some visitors to throw a used water bottle on roadside (mineral water bottle) to reuse it. We insisted them not to take them. Lokeshappa donated proper school water bottles to all the 120 children here. This comes besides, geometry boxes, notebooks and pencils. They no longer pick those water bottles,” smiles Mary Stella.

Government schools in Bengaluru are fraught with problems as well. The Kodigehalli government school sees a lot of migrants from north Karnataka and north India who require support. “From Classes 1 to 5, we provide pencils, geometry boxes and box notebooks. From Class 5 to 10, we provide pens and notebooks according to their demands,” Lokeshappa says.

Every year, the police officer and his family celebrate Harshaali’s birthday at orphan houses. “The Rotary Club near Cubbon Park has given us space for free for a day to hold an event, he says.

Lokeshappa is currently the assistant sub-inspector at Shivajinagar women’s police station in Bengaluru.

source/content: indianexpress.com (headline edited)

KARNATAKA: SCIENCE & TECHNOLOGY: WATER FROM AIR: How some institutions in Bengaluru are harvesting water out of thin air

Atmospheric Water Generator uses cutting-edge technology under which water vapour in the air is converted into fresh and cleaning drinking water, which is 100% microbe-free.

Imagine getting around 100 litres of water every day from thin air when Bengaluru is battling a water crisis. Thanks to a technology called atmospheric water generation, several institutions in Bengaluru, including government schools and hospitals, have regular water supply source on their premises.

The Atmospheric Water Generator (AWG) uses cutting edge technology under which water vapour in the air is converted into fresh and clean drinking water, which is 100% microbe-free. The vapour is converted to water droplets through the process of condensation. The water then goes through multiple filtration processes and is also passed through a mineral cartridge to infuse necessary minerals.

K. R. Puram Government Hospital was among the initial beneficiaries of this technology with the installation of two AWGs almost four years ago. With an installed capacity of 300 litres, the water from these generators is used for the dialysis centre and maternity division in the hospital in east Bengaluru.

“As we also have an RO plant, we do not use all of 300 litres every day, but we make use of 50 – 100 litres for drinking purposes. We get both hot and cold water. The generator keeps filling up as we draw water from it. However, if the air supply to the AWGs was better (currently, it is obstructed by a tree and glass casing around one AWG), then the water generation would have been much better,” said Praveena, in-charge nursing superintendent at the hospital.

Recently, an AWG of 250-litre capacity was installed at Government Higher Primary School, Rajarajeshwari Nagar. Kashinath Prabhu, the district director, CSR of Rotary District 3191, which implemented the project in collaboration with other institutions, said, “With this, we can provide at least half a litre of drinking water to each of the 300 children who come there. We are currently able to harvest 80% yield every day.”

Yield reduces in summer

While the yield from AWGs is usually higher in the rainy and winter seasons, the absence of humidity in the air during summer reduces the yield at some installations. According to sources, the yield from the AWG at Jawaharlal Nehru Planetarium has been around 50-60% of the installed capacity this summer.

“We do not see much generation during the day. But it happens during evenings and nights in summer. It has certainly proven to be helpful for drinking water purposes at the planetarium,” according to a source.

Maithri Aquatech is the technology partner for these installations, under their project Meghdoot. Including the aforementioned, they have a total of 21 installations in and around Bengaluru with capacity ranging from 40 litres to 5,000 litres. The installations are in residential buildings, corporate companies, educational institutions and the latest, the College of Horticulture in Kolar.

Cost concerns

According to S. Sridhar, director of a non-profit organisation Applying Technology For Social Changes (ATFSC) who has partnered with Maithri Aquatech to provide potable water to communities, there is an increased interest in the technology in light of the recent water crisis in Bengaluru.

“However, people are hesitant about installation due to power costs. The AWG consumes 0.25 units per litre. Overall, the cost comes up to ₹2 per litre, and maintenance is minimal. Just like RO systems, there are two filters inside, which should be cleaned once a year,” Mr. Sridhar said.

source/content: thehindu.com (headline edited)

NATIONAL: Hindustan Aeronautics Limited (HAL) achieves major milestone, First Aircraft of Tejas LA5033 of the Mk1A series takes to skies in Bengaluru

The first Aircraft LA5033 of the Tejas Mk1A series took to the skies from the Hindustan Aeronautics Limited (HAL) facility in Bengaluru on Thursday. It was a successful sortie with a flying time of 18 minutes, the HAL said in a statement.

“HAL achieved this significant production milestone with concurrent design and development amid major supply chain challenges in the global geo-political environment subsequent to the contract signature in February 2021. The flight was piloted by CTP, Group Captain K. K. Venugopal (Retd),” HAL stated.

A. Bharat Bhushan Babu, Principal Spokesperson, Ministry of Defence, said, “HAL achieves a significant production milestone with the successful test sortie of Tejas Mk1A aircraft today.

The Tejas Mk1A will have an advanced radar, electronic warfare and communication systems, additional combat capability and improved maintenance features,” he said.

source/content: daijiworld.com (headline edited)

KARNATAKA: ARTS & CULTURE: 02nd edition of 2-day ‘Mahindra Percussion Festival 2024’ kicks off with thunderous performances

The second edition of the two-day Mahindra Percussion Festival stormed into Bengaluru this weekend, igniting the Prestige Srihari Khoday Centre for Performing Arts with a thunderous opening day of performances.

The first day’s events began with a slightly subdued crowd, the emcee’s energetic greeting met with hesitant applause. However, the atmosphere quickly transformed as the Charu Hariharan Quartet took the stage, featuring the traditional percussion ensemble Kozhikode Nanthalakootam and artists from the Jenu Kuruba tribe of Nagarahole.

Charu and her quartet opened with three original compositions, showcasing a compelling blend of classical Indian percussion with contemporary influences.

The energy shifted as the Kozhikode Nanthalakootam joined the quartet, their powerful chenda drumming adding a distinctly Keralan flavour to the performance. The Jenukurubas’ arrival further electrified the stage, their unique instruments crafted from bamboo, antenna dishes, and plastic containers infusing a raw, folk energy into the proceedings.

Two Summ, featuring Viveick Rajagopalan and Anantha R. Krishnan, introduced a fascinating digital-analog hybrid — the MIDI mridangam (or the MIDIdangam). Their performance built from a gentle drizzle into a rhythmic downpour, Anantha’s humour lightening the mood as intricate melodies flowed. Their finale, blending African-sounding rhythms with Hindi lyrics, invited audience participation, ending in a standing ovation.

However, the night reached its zenith with Swarathma, Thavil Raja, and the Beat Gurus. Their performance made the audience rise from their cushioned seats and applaud and dance, thanks to a thrilling mix of global percussion. ‘Duur Kinara’ fused African drums and horns, while Sanjeev Nayak’s violin pierced through the powerful rhythms. Vasu Dixit’s invitation for the audience to howl during ‘Koorane’ added to the electric energy, further enhanced by ‘Thavil’ Raja’s masterful solo. The spotlight shone on each percussionist, showcasing their brilliance. ‘Pyaar Ke Rang’, saw Vasu descend from the stage, joining the audience in a joyous frenzy of song and dance.

After this crowd-pleasing performance, the legendary Vikku Vinayakram graced the stage for a phenomenal final act, accompanying his Ghatam symphony, which included V Selvaganesh, who won a Grammy this year. It was a fitting climax to a dazzling night of world-class percussion.

The festival, which resumes on Sunday at the same venue, will feature three performances: Rhythms of India, Ashtanayika – Kal Aur Aaj, and Taufiq Qureshi’s Surya.

The Mahindra Percussion Festival, in association with The Hindu, is co-sponsored by Mahindra Finance, Paul John Visitor Centre, and Carlsberg Smooth Soda and promoted and produced by Hyperlink Brand Solutions.

source/content: thehindu.com (headline edited)