KARNATAKA: 02nd October – Gandhi Jayanti: Badanavalu: Where Gandhjii’s legacy inspires a thriving khadi industry

The rhythmic hum of spinning wheels — Charaka — still reverberates through the air in Badanavalu, a village in Nanjangud Taluk, Mysuru District, that etched its place in history during India’s freedom struggle.

Sanctified by the footsteps of Mahatma Gandhi (whose 155th birth anniversary was celebrated yesterday), this humble village embraced his ideals and clung to its legacy of cottage industries, preserving them with pride to this day.

The soft, distant clatter of spinning wheels, tirelessly weaving Khadi threads, echoes through the fields. It was here, following Gandhi’s two iconic visits in 1927 and 1934, that hundreds of women found empowerment, shaping their lives around the art of weaving Khadi.

Gandhi first arrived in 1927, amidst his fight against the Simon Commission. His visit to the Mysore kingdom brought him face-to-face with freedom fighter Tagadur Ramachandra Rao.

Beacon of self-reliance

Upon witnessing the Khadi and Village Industries Centre, established by the Maharaja of Mysore in Badanavalu, Gandhi’s heart swelled with hope. His inspiration spurred the growth of more cottage industries, a movement that would transform the village into a beacon of self-reliance.

To commemorate Gandhi’s visit, a stone was laid at the very spot he set foot, with the inscription ‘Badanavalu Spinning Region.’ This simple act sowed the seeds for the formation of the Badanavalu Khadi Village Industries Cooperative Society.

A stone dating back to 1927, etched with the image of a spinning wheel, still stands as a symbol of his presence. Under local leadership, a bust of Gandhi and a pavilion were erected, with a plaque proudly noting its inauguration by the then Chief Minister, Veerendra Patil.

A hub of rural industry

In 1934, Gandhi returned to the Mysore region as part of his donation campaign for the ‘Harijan Sevak Sangh.’ Seizing the moment, he revisited Badanavalu to check on the progress of the spinning centre he had once inspired.

Following Gandhi’s initial visit, and with the enthusiastic backing of Maharaja of Mysore, Badanavalu blossomed into a hub of rural industry. Matchstick production, hand-made paper crafting, carpentry, blacksmithing, grain processing and making of puffed rice, beaten rice and fibre products were all successfully established.

Additionally, training for rural oil and fibre industries was introduced, creating a vibrant cottage economy that provided employment for around 500 villagers. Locals fondly recall Gandhi’s delight at witnessing the thriving industries during his second visit, a testament to the enduring spirit of self-reliance he had instilled.

Government support

At present, the Khadi industry is the only operational enterprise at Badanavalu, with the centre now under the management of the Khadi and Village Industries Society from Holenarasipura, Hassan district.

Supported by Government incentives, the workers spinning Khadi garments earn Rs. 35 per piece, with an additional Rs. 3 for each spool of thread and Rs. 7 per metre of fabric as bonus wages from the Khadi and Village Industries Board.

On average, women earn between Rs. 150 to Rs. 200 per day, utilising their spare time after household chores to engage in this craft.

Sabarmati Ashram model

The centre, sprawling across 5 acres, is seeing a renewed focus on development. A compound wall is under construction and the Karnataka State Tourism Department, through KRIDL (Karnataka Rural Infrastructure Development Limited), is building a structure modelled after the Sabarmati Ashram. The project is well underway.

Plans are also in motion to transform the park into a tribute to Gandhi’s legacy, with statues depicting his Dandi March and other figures emphasising village self-governance and self-reliance.

Meanwhile, the building erected in 1950 on the very spot where Gandhi addressed the villagers in 1927 has fallen into disrepair. Plans are underway to restore this historical structure, preserving it as a monument for future generations to remember and honour Gandhi’s profound connection with the village.

Badanavalu village, nestled in Nanjangud taluk of Mysuru district, is strategically situated along the route from Nanjangud to Chamarajanagar, boasting robust road connectivity.

Earlier Narasambudhi

Notably, railway records refer to this village as Narasambudhi. According to the 2011 census, Badanavalu is home to 632 families, with a population totalling 2,784. While it once drew attention due to caste conflicts, today the village thrives in a spirit of communal harmony.

In his 2024-25 State Budget speech, Chief Minister Siddaramaiah, a native of the Mysuru district, unveiled plans to enhance Khadi activities in Badanavalu — an area historically significant for its connection to Mahatma Gandhi.

He also proposed the development of the village as a National Memorial and a dedicated Development Committee has already been established to oversee this initiative.

The Badanavalu centre has attracted numerous dignitaries, including activist Medha Patkar political leaders, Ministers, elected representatives, and a host of film actors, all drawn by the village’s rich heritage and ongoing development.

The original Kannada report, written by D. Ashok Kumar, Deputy Director, Department of Information and Public Relations, Mysuru, was sent to Star of Mysore to be published on the occasion of Gandhi Jayanti (Oct. 2).

source/content: starofmysore.com (headline edited)

NATIONAL: BUSINESS & ECONOMY: FIRST: Karnataka unveils India’s first-ever Global Capability Centre policy, aims for 500 new centres and 3.5 lakh jobs by 2029

The policy has also set an ambitious $50 billion economic output target for Karnataka from GCC operations by 2029.

The Karnataka Government Friday unveiled the draft of India’s first-ever Global Capability Centre (GCC) policy.

The policy outlines a vision to establish 500 new GCCs by 2029, contributing significantly to the state’s economy and creating 3.5 lakh jobs. The draft policy is now open for public comment and the government has invited inputs to refine and strengthen the policy.

A GCC is an offshore facility that provides services to a parent organisation, most often a multinational corporation.

Karnataka is home to over 30 per cent of India’s GCCs and accounts for 35 per cent of the country’s workforce in this sector.

GCC policy objectives

The policy has also set an ambitious target for the state to aim for an economic output of $50 billion from GCC operations by 2029. The new GCC policy also aims to create an investor-friendly environment to attract GCCs and facilitate their expansion in Karnataka; position Karnataka as a global leader in Artificial Intelligence (AI), promote research and development tailored for GCCs; foster a research and development-driven environment focused on deep-tech and emerging technologies and provide platforms for collaboration between GCCs and the local innovation ecosystem, helping to generate cutting-edge solutions. Moreover, the policy also encourages decentralised growth through the ‘Beyond Bengaluru’ initiative, spreading GCCs across various regions in the state.

Innovation and Infrastructure Focus

The policy places a heavy emphasis on creating Global Innovation Districts in Bengaluru and beyond. These districts will provide state-of-the-art infrastructure, fostering collaboration among startups, academic institutions, and businesses. The government has also proposed creating Centers of Excellence (CoEs) focused on emerging technologies like AI and machine learning. Karnataka already houses 21 such CoEs and aims to expand further through public-private partnerships.

Support for GCCs Beyond Bengaluru

Recognising the need for balanced regional development, the government’s ‘Beyond Bengaluru’ initiative promotes the growth of GCCs in cities like Mysuru, Hubballi-Dharwad, Tumakuru, and Shivamogga. Companies that set up operations in these areas will receive a special package of financial incentives, including rent reimbursements, internet cost subsidies, and property tax exemptions. The policy also supports the establishment of Nano GCCs, which require fewer employees, making it easier for companies to set up operations.

AI and Research Development

A Center of Excellence for AI will also be established in Bengaluru, focusing on the research and development of artificial intelligence. The policy also introduces an AI Skilling Council to develop AI-specific curricula, which will be implemented across the state’s educational institutions. The government has allocated Rs 100 crore to support joint research between GCCs and academic institutions, with a focus on solving real-world business and societal challenges.

Special Incentives for ER&D

Engineering Research and Development (ER&D) is a focus area within the policy. Karnataka is already contributing over $34 billion to India’s GCC market size. The government aims to foster innovation and encourage collaboration between industry and academia to accelerate product development in ER&D.

Talent Development

To strengthen Karnataka’s rich talent pool, the government will provide recruitment assistance, skilling reimbursements, and support for leadership development. Internship programs aimed at providing hands-on experience to local talent will also be a key part of the policy.

source/content: indianexpress.com (headline edited)

NATIONAL: RECORDS OF PESTS : Bengaluru-based ICAR-NBAIR discovers 63 new insect species

ICAR-NBAIR said in a statement it was granted five patents in the last financial year, further establishing its leadership in innovative pest management solutions.

The ICAR – National Bureau of Agricultural Insect Resources (ICAR-NBAIR) has said it has discovered 63 new insect species in 2023-2024, significantly enhancing scientific understanding of agriculturally-important insects.

ICAR-NBAIR said in a statement it was granted five patents in the last financial year, further establishing its leadership in innovative pest management solutions, including — Herbal-based repellent for termites on woody trees, Protocol for alcohol-free plywood-laced melon fly attractant, and ‘Dorsa Lure’, a plant volatile composition to increase the trap efficiency in mango fruit flies.

Additional biological control agents were released across various areas, greatly reducing the impact of pests, the institute said.

“ICAR-NBAIR achieved groundbreaking progress in gene silencing technology by developing dsRNA constructs, which resulted in up to 85-89 per cent mortality in cotton whitefly (Bemisia tabaci). The institution also completed genome assemblies for four insect species, focusing on critical traits such as insecticide resistance and abiotic stress tolerance,” it stated.

ICAR-NBAIR also commercialised 47 technologies, including microbial pesticides, pheromones, and insecticidal formulations. during the year.

“These technologies generated Rs 32.5 million in revenue, and the Bureau signed over 112 licensing agreements to promote their widespread use across industries,” the statement said.

ICAR-NBAIR also developed and commercialised biological control agents to manage pests such as the fall armyworm and white grubs. These include novel insecticidal formulations and microbial pesticides, now available in the market, it was stated.

Except for the headline, this story has not been edited by The Telegraph Online staff and has been published from a syndicated feed.

source/content: telegraphindia.com (headline edited)

NATIONAL: KARNATAKA: PUBLIC HEALTH: Swachh Bharat Mission: Urban Primary health centre (UPHC), ShivajiNagar in Kalaburagi bags Kayakalp Award 6 times

As the nation celebrates the fortnight-long Swachhata Hi Seva 2024, starting with Prime Minister Narendra Modi’s 74th birthday on September 17, many success stories of the Swachh Bharat Mission (SBM) are coming to the fore.

SBM, also known as Clean India Mission, started off on October 2, 2014, and in the past ten years, it has brought transformational changes in the lives of people and society.

Urban Primary Health Centre (UPHC) of Shivaji Nagar in Kalaburagi district is one such medical facility which has bagged the Kayakalp Award for the sixth consecutive term.

This year also, it has been selected for the top honours and is looking forward to an award under the Swachh Bharat Mission’s ‘Best Urban Health Centre’ category.

It is the only centre selected in Kalyan for the Kayakalp award, in recognition of its high-quality service in promoting hospital cleanliness, hygiene and infection control.

The hospital staff and health professionals are confident of getting the Kayakalp award this time too.

Speaking to IANS, Dr. Sandhya Rani Pauranik of Urban Primary Health Centre in Kalaburgi district explained the concept of the Kayakalp Award and also took pride in getting the honours, every year since 2017.

“We got awarded for the sixth consecutive time since 2017 in the Gulbarga division. The Kayakalp Award is a recognition which envisages hospitals to stay clean and tidy all the time,” she said.

‘No patient should carry disease outside’ remains one of the major focuses of Kayakalp’s mission, she explained.

She further said that the award recipient gets a sum of Rs 2 lakh yearly and the hospital premises are also inspected by a team of doctors on a yearly basis.

Mehmood Sen, who works as health inspector at the UPHC said that the facilities are better and easily reachable, to people.

“A clean and tidy atmosphere at the hospital is an added benefit for patients,” he said.

Nafisa Begum, who got transferred to Kalaburagi UPHC after 11 years of work at some village centre, said that this is a much better facility compared to one where she worked earlier.

“Cleanliness and sanitation are a big priority. Patients also feel better in hygienic conditions. I want to convey to Modi government that we will match steps with the government in pursuing this dream,” she told IANS.

The Kayakalp Award is an award given to public health facilities in India that demonstrate high levels of cleanliness, hygiene, and infection control. The award is given by the Ministry of Health and Family Welfare as part of the Swachh Bharat Mission.

The award is given to two best district hospitals in each state, best two community health centres or sub district hospitals and one primary health centre in every district

The parameters which decide a hospital’s qualification for the award include hospital or facility upkeep, waste management, infection control and more.

source/content: daijiworld.com (headline edited)

INTERNATIONAL: NATIONAL: KARNATAKA: UNSUNG HEROES: Bengaluru remembers valorous Mysore Lancers on Haifa day – September 23rd, 1918

For 106 years, the contributions of these unsung heroes have been celebrated on Haifa Day.

As Bengaluru prepares to celebrate Haifa Day on Monday (September 23), honouring one of the most extraordinary cavalry charges in military history, the story of the valorous Mysore Lancers is remembered.

The Lancers, the personal soldiers of the Mysore Maharaja, stormed the battlefield in an act of bravery that not only changed the course of World War I but saved the sacred city of Haifa and rescued the Bahá’í faith’s spiritual leader from imminent death.

On September 23, 1918, armed with only lances and swords, the Lancers faced the firepower of Ottoman Turkish and German troops, riding headfirst into a mission that seemed impossible: capture Haifa, the last Ottoman stronghold, and save Abdul Baha, son of the Bahá’u’lláh.

The Lancers triumphed. They not only secured Haifa with minimal casualties but also captured over 1,350 enemy troops, cementing their place in military legend. For 106 years, the contributions of these unsung heroes have been celebrated on Haifa Day.

It is also a tale of humanity, and of a rescue that transcended religious and national borders. Abdul Baha, moments away from execution, was saved by the swift, selfless courage of the Lancers. Without their intervention, the Bahá’í faith would have faced a devastating blow.

Former Bangalore police commissioner Bhaskar Rao recalled the heroics of his great granduncle, “Harohalli Subba Rao participated in this operation and the one to save oilfields in Iran.’’ Mysore Lancers Heritage Foundation secretary Anil Raje Urs said,

“The Bahá’í community owes a debt of gratitude to Mysore Maharaja Nalvadi Krishnaraja Wadiyar, who selected and sent his most trusted commanders, Col J Desraj Urs and Lt Col Chamaraj Urs, to lead this critical mission. He raised a force of 700 soldiers and contributed a staggering Rs 50 lakh to the war effort.

Dinesh Rao, head of the Bahai community, said, “Baha’is salute the Mysore cavalry, who fought valiantly to save Abdul Baha and city of Haifa. Baha’i faith stands for unity of mankind, the fundamental theme of the Hindu philosophy, Vasudaiva Kutumbakam.”

source/content: newindianexpress.com (headline edited)

NATIONAL: KARNATAKA: TRAVEL & TOURISM: Kuthlur village in Dakshina Kannada district, Karnataka wins national award for adventure tourism

The Ministry of Tourism launched the ‘Best Tourism Village Competition’ last year to deepen pride among India’s villages.

Kuthlur village in Belthangady taluk of Dakshina Kannada district has shed its ‘Maoist tag’ and has become the only village in Karnataka to win a national award in a competition organised by the Ministry of Tourism.

The Ministry of Tourism launched the ‘Best Tourism Village Competition’ last year to deepen the sense of competitiveness and pride among India’s villages and the best five Rural Tourism Villages will be recognised under each category.

The competition is held in three stages — district, state and national levels. Harish Dakaiah, a software engineer from Kuthlur, works in Bengaluru and participated in the contest along with his friends from the same village Sandeep Poojary, who works in Qatar and Shivaraj.

They participated in the adventure tourism category and there were around 40 questions related to various adventure opportunities, security system in place for the safety of visitors etc on the tourism website where they had to upload all the documents, including photos, and details on the tourism spots, he said. Later on at the national-level evaluation, they had to submit a video.

source/content: newindianexpress.com (headline edited)

NATIONAL: KARNATAKA: YOUNG RICH: Bengaluru has more rich Indians under 35 than Mumbai, Third Wave, Meesho founders among them

Hurun Under 35 list: Bengaluru stands out with 29 individuals on the list, including names such as Sushant Goel and Ayush Bathwal of Third Wave Coffee.

With another feather in its cap, Bengaluru  now boasts 29 of India’s richest individuals under the age of 35, surpassing  Mumbai, which has 26, according to a list released by the Hurun Research Institute.

After launching the Hurun Under 35s in the USA, UK, China, Canada, and Australia, the Hurun Research Institute has unveiled the much-anticipated U35 list of entrepreneurs in India . The 2024 Hurun India Under 35s list features 150 remarkable entrepreneurs under the age of 35, celebrating first-generation leaders with a minimum business valuation of USD 50 million and next-generation leaders with valuations exceeding $ 100 million.

Bengaluru stands out with 29 individuals on the list, including names such as Sushant Goel and Ayush Bathwal of Third Wave Coffee, Shashank Kumar of Razorpay, and Vidit Aatrey and Sanjeev Barnwal of Meesho, among others.

Anas Rahman Junaid, MD and Chief Researcher, Hurun India, said: “Our research underscores the dynamic entrepreneurial spirit among India’s Under-35 demographic, particularly as the country’s economy continues to expand. These young business leaders have rapidly established successful companies, adeptly navigating challenges such as geopolitical complexities, inflation, and other economic headwinds.”

Here’s the complete list for Bengaluru:

Rishi Raj Rathore – Arzooo

Ajeesh Achutan – Open

Sushant Goel – Third Wave Coffee

Roman Saini – Unacademy

Apoorv Kumar – Refyne

Arun Vinayak – Exponent Energy

Harshil Mathur – Razorpay

Ayush Bathwal – Third Wave Coffee

Abhishek Bansal – Shadowfax

Shashank Kumar – Razorpay

Yogesh Agarwal – Onsurity

Jyotiranjan Harichandan – Bolt Earth

Govind Soni – CoinSwitch

Ravish Naresh – Khatabook

Praneeth Kumar Boganadhula – Vegrow

Vimal Sagar Tiwari – CoinSwitch

Pranav Goel – Porter

Tarun Mehta – Ather Energy

Sangeet Agarwal – Mokobara

Uttam Digga – Porter

Sanjeev Barnwal – Meesho

Mohit Kumar – Ultrahuman

Swapnil Jain – Ather Energy

Enbasekar Dinadayalane – MediBuddy

Rohith Salim – SpotDraft

Chanakya Hridaya – Blackbuck

Ashish Singhal – CoinSwitch

Satish Kannan – MediBuddy

Ankit Garg – Wakefit

Five interesting facts about about the list:

Ankush Sachdeva, 31, from ShareChat is the youngest individual featured in the 2024 Hurun India Under35s.

Parita Parekh of Toddle and Isha Ambani of Reliance Retail, both 32, are the youngest women entrepreneurs in the 2024 Hurun India Under35s. Seven women are featured in the latest list.

Financial services led the way with 21 entrepreneurs, followed by software & services with 14 entrants.

The average age of the 2024 Hurun India Under35s list is 33.

IIT Madras leads the list of institutions from which these entrepreneurs graduate, producing thirteen entrepreneurs, followed by IIT Bombay with eleven.

source/content: hindustantimes.com (headline edited)

NATIONAL: KARNATAKA: Bengaluru schools shine, bag spots in Top 10 in national rankings

The survey rates and ranks the country’s Top 4,000 schools in four main and 23 sub-categories.

Bengaluru schools have once again made a mark by securing several spots in countrywide ranking of schools surveyed by EducationWorld in association with Bengaluru-based AZ Research Partners Pvt Ltd. The annual report — Education World India School Rankings (EWISR) 2024-25 — was released Monday. 

The Rashtriya Military School, Bengaluru, secured the first spot in the country under the category of government boarding schools, while the Air Force School, Hebbal, was awarded the fifth spot under the central government day school category. Brindavan Education Centre, Academy for Severe Handicaps and Autism (ASHA) and Vidyaniketan Academy, Centre for Learning Challenges, are featured in the best special needs schools in the country. 

The survey rates and ranks the country’s Top 4,000 schools in four main and 23 sub-categories. This year, a sample database of 8,700 respondents, including 5,150 parents and 3,550 education professionals across 34 cities in the country, were surveyed. 

Schools were surveyed on 14 parameters of educational excellence, such as academic reputation, competence of faculty members, individual attention to students, leadership quality, curriculum and pedagogy (hybrid learning readiness), co-curricular education, sports and more.

“Schools are grouped in discrete categories to eliminate apples and oranges type comparisons. Another special feature of the annual EWISR is that it is a national survey based on field interviews with over 8,700 knowledgeable respondents, not on the opinions of a handful of selected jurors,” said DilipThakore, founder-editor of EducationWorld.

In the Vintage Legacy Co-Ed Day Schools category, St Joseph’s Boys High School stood at number two and Bishop Cotton Girls School secured the sixth rank. Smt Kamalabai Educational Institution achieved the seventh rank in the co-ed category.

source/content: newindianexpress.com (headline edited)

NATIONAL: KARNATAKA : HEALTH &MEDICINE: Dr Royson D’Souza secures gold medal in national colorectal surgery fellowship exam

 Dr Royson D’Souza has been awarded a gold medal after securing first place in the national-level fellowship exam conducted by the Association of Colon and Rectal Surgeons of India (ACRSI). The award was presented during this year’s ACRSI annual conference held in Chennai.

Dr Royson D’Souza completed his fellowship in Colorectal Surgery from Christian Medical College, Vellore.

Colorectal surgery, a super speciality dealing with disorders of the large intestine and rectum, covers a range of conditions including colorectal cancers, inflammatory bowel diseases, pelvic floor disorders, and proctology ailments such as haemorrhoids, fistulas, and fissures.

Currently, there are no super speciality courses in colorectal surgery in India, with fellowships available at only a few institutions.

source/content: daijiworld.com (headline edited)

NATIONAL: KARNATAKA: ONLINE EUCATION : Unsung Heroes: Meet Shrinidhi from Dakshina Kannada who wants to take affordable online learning to remote cities, war-torn regions

Shrinidhi R S is now CEO of Cherri Learn, an impact-driven ed-tech company that delivers quality grass-root level education in ‘tier 3’ and ‘tier 4’ villages in English along with their regional language through interactive learning aid.

Nestled in the serene landscape of Dakshina Kannada, Kaladka is more than just a charming town known for its rich and aromatic tea. While its signature brews have won the hearts of many, the town also holds the pride of producing its first and youngest entrepreneur to own a LLP (Limited Liability Partnership) under the Ministry of Corporate Affairs. Shrinidhi R S, 22, is now the CEO and founder of Cherri Learn, an impact-driven ed-tech company that delivers quality grass-root level education in ‘tier 3’ and ‘tier 4’ villages in English along with their regional language through interactive learning aid at a highly affordable price.

The core mission of the platform is to make quality education accessible to children in underserved areas of India and to deliver affordable education to 10 million students by 2025. Shrinidhi grew up in a humble family background. His father was into the taxi business while his mother was a tailor. During his early days, Shrinidhi mostly spent time exploring the internet and had a penchant for learning to build websites and software applications.

By the age of 16, just when he finished his 10th grade, Shrinidhi was an intermediate developer. He took up freelance assignments and developed websites, making a meager amount of money. However, when this transitioned into a serious business, he set up the first software development LLP company called Abstract Technologies when he was only 18. “I had the distinguished achievement of opening the first LLP in my region (Kaladka),” says Shrinidhi.

But over time, he didn’t find that to be a lucrative business model, which prompted him to launch one-of-its-kind agri-tech apps called MyMPCS (Milk Producers Collectors Society), that helped streamline the business of dairy farmers. With over 10,000 downloads, dairy farmers mostly from Dakshina Kannada district, signed up on the app that helped them streamline livestock and inventory management.

“We helped the farmers move from traditional way-using pen and paper to digitised version of channelising their dairy produce,” explains Shrinidhi who is currently pursuing distance learning in MBA.

But just when Covid-19 pandemic hit in 2020, Shrinidhi forayed into a transformative space and joined the digital learning bandwagon. With many students hinging on online education and with leading ed-tech platforms jumping right into the opportunity, Shrinidhi identified the scope for an inclusive and affordable online learning service. This led to the birth of Cherri Learn, which focused primarily on delivering quality education to students from deeper pockets of India.

“Initially, I started off by uploading videos on my own. I used to identify certain concepts in the subjects of mathematics and science and upload them on YouTube. However, the lack of access to online learning to all students irrespective of socio-economic background and with the expensive services of such online learning platforms, I felt a major section of students were kept out of the loop. This mostly included students from Kannada medium schools. This problem is what triggered the idea of Cherri Learn,” says Shrinidhi.

The platform offers educational content for children in grades 1 to 5, designed through animation to engage students in a visually compelling learning model. What sets it apart is its availability in regional languages, including Hindi, Kannada and Malayalam. Students can avail themselves of education content in regional languages for Rs 365 a year (Rs 1/day) and can access English language content for Rs 1,095/year (Rs 3/day).

“One of the major challenges was to market the product among students in the remote areas. During the pandemic we used digital marketing to popularize the product. However, once the pandemic was over, we conducted extensive outreach programmes and demonstrations on how to use the app and how the platform could supplement traditional schooling. Currently we have reached more than 1,200 remote cities in India and have recorded over 80,000 downloads,” said Shrinidhi who also collaborates with NGO partners and corporates to expand the service as part of Corporate Social Responsibility.

Shrinidhi also said that the average screen time of the students on the app was around 1 hour and 10 minutes ,which contributed significantly to the learning curve of the students. “Going ahead we would like to make our product global and reach out to students in other countries including Africa, Middle East and some war-torn countries. By the next academic year, with the help of international NGOs we are focusing on delivering educational content in Nigeria, South Sudan, Ethiopia and Tanzania. Since we are not specialized in the curriculum of other countries, we will initially be targeting pre-primary and primary students with basic numeric and alphabetical literacy,” says Shrinidhi.

Shrinidhi’s ed-tech company in 2023 emerged as the winner of Elevate Karnataka and secured an equity-free grant of Rs 35 lakh from the Government of Karnataka. Besides, Shrinidhi has also raised a seed round of angel funds amounting to Rs 1.5 crore.

Asked what keeps him going, Shrinidhi says, “Entrepreneurship was my interest from day one. I believe in the principle of profit with purpose. The sheer excitement in social entrepreneurship is what keeps me going.”

source/content: indianexpress.com (headline edited)