William Penn, India’s leading brand for premium writing instruments and lifestyle accessories recently acquired Sheaffer, the 110-year-old iconic American manufacturing company of writing instruments, mainly known for their luxury fountain pens.
In 1907, Walter A. Sheaffer invented an ink-loading system for fountain pens and W.A. Sheaffer Pen Company was incorporated in the US on May 16, 1913 and grew to spread its footprint in over 75 countries. With the Sheaffer ac quisition, William Penn has become a global brand.
Founder and Managing Director of William Penn Nikhil Ranjan, who is a Mysurean, always believed in the power of the written word. After getting a mechanical engineering degree in Mysuru, Nikhil thought out-of-the-box and founded William Penn in Bengaluru in 2002, to introduce the beauty of fine stationery. He launched a line of luxury stationery and soon, his business flourished. Today, William Penn is also credited with bringingthe fountain pen and ink back from the brink and reclaiming its rightful place in fine writing. B.C. Thimmaiah of Star of Mysore spoke to him about the acquisition and what it means to William Penn. —Excerpts:
Star of Mysore (SOM): What do you have to say about this acquisition?
Nikhil Ranjan: Well, we have been in the business for the last 20 years and until now, we have been the retailer and distributor of global brands. This is an opportunity for us to own a global brand and that’s a big step for us. This allows us to design and market products across the world because Sheaffer is an iconic brand, it is a 110-year-old brand present in 75 countries. We will have a footprint in those countries and it is a huge leap.
We also believe that as a company which is home-grown, out of India and being a global brand, having the opportunity to design and market products to have an impact around the world is what excites us.
source/content: starofmysore.com (headline edited)